Sunday, July 8, 2007

Into the Bariatric

Baros is Greek for heavy. Iatros is Greek for physician. Bariatric medicine specializes in the treatment of obesity. Doctors have always had obese patients, but recently the field has organized and formalized itself. And medical suppliers have responded to the need for bariatric stuff.

These two white-shoe medical professionals are wrapped in a Bariatric Towel. The towel is 45 x 102 inches. The maker describes the towel this way: "Oversized design accommodates any body size or style."

I've been a catalog writer a long time, so I know that bland sentence wasn't the writer's first thought. No, that's a classic second serve, safe but not jazzy. Before he settled on that, he would have first tried something more picturesque. Something like these:

"Our Big'n'Tall towels cover acres of cellulite!"

"No more dripping wet fat guys!"

"Our whale-sized towel fits your plus-sized patients!"

"She may not fit in the shower, but she'll fit into our towel!"

"Gigantic towel doubles as a shroud!"

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