You can see the corner the One-Pie company has painted itself into. Their canned pumpkin puree was such a hit, the public demanded more. But how could the One-Pie company sell a two-pie can? Imagine the angst in the creative department. Finally, somebody came up with that yellow circle with a message. In the biz we call it a splash.
The splash says "NEW! 2 PIE SIZE."
I had to show you. I saved the can to use for a pencil holder and I carry it around with me everywhere I go.